In non-Champions League final sporting news this weekend, Benoit Paire, now sponsored by "Beardilizer," is through to the fourth round of the French Open, where he will face Kei Nishikori of Japan, who, likely on account of being clean shaven, has not yet landed a beard sponsorship deal of his own. As the web site Livecoifurre.com reports:
"The beard is fashion, even in Rolland Garros! Beardilizer, the new trendy brand of beard care products of the group Phytobiol, noticed at the MCB, got it with Benoit Paire, new ambassador Beardilizer. Benoit Paire, he is the sexy rebel of the tennis courts, 19th in the world ranking. An uncommon talent of 1m96 to be followed, famous for his backhand but also for his idyll with the singer Shy’m."